Anti Drugs – Signs

Anti Drugs Egypt - Signs from Omar Kassem on Vimeo.

This Ad is considered the starting point of “Choose your life” Campaign. It was the initiative of the ministry of social solidarity and the anti Drugs Bureau. The campaign was sponsored by Citadel Capital. It was Launched in 2010 with 5 TV copies. The sucess of this campaign paved the way for more copies to be developed under the same slogan. I was the creative and  film director for the campaign.

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